TWM 237: How Is Scaling Cheaper, Greener, Smarter EV Charging Globally w/ Kathleen MacLean

(Length: 48 minutes)

Kathleen MacLean is the Head of Growth at, a London-based Cleantech startup that empowers electric vehicle owners to charge their EV in a simpler, cheaper, and greener way. Launched in 2018,’s innovative app keeps track of when energy is least expensive and carbon-intensive, and balances user demand on the energy grid at peak times. As a Certified B Corporation, is part of a global community of over 5,000 companies (and counting) that are reinventing business by pursuing purpose as well as profit.

In early 2022, extended its Series-A funding to $12.8 million, enabling it to pursue rapid growth in North America and around the world. In addition to its London headquarters, the company now has an office Palo Alto, CA, employs a global team of over 60 people, and has 80,000+ users across Europe and North America.

Originally from Scotland, Kathleen has been based in London since 2012. She has over a decade of experience in marketing and brand management, and has worked both on the agency and on the client side for a variety of industries. She joined at the beginning of 2021, and is now on a mission to help drive the decarbonization of transport. Besides her role at, she is also a passionate TEDx’er and has volunteered as the Co-Licensee & Curator for TEDx Covent Garden Women in London.

In this interview, Kathleen talks about the challenges and benefits of having a globally dispersed team, how she approaches international marketingstrategy on a startup budget, and how she has adapted the app’s value proposition for each of the company’s three core markets so far: the U.K., Germany, and California.

Tune in for Kathleen’s great insights!



Find this episode on Apple Podcasts, Google Podcasts, Stitcher, or Spotify!