TWM 152: Creating Global-Ready Digital Products in the Most Efficient Way w/ Yuka Nakasone

(Length: 26 minutes)

Yuka Nakasone was first featured on episode #097. She is the head of Global Bridge, a globalization and localization consultancy based in Barcelona. Through her services, she provides medium-sized tech companies with the know-how and best practices they need to take their digital products to international markets. She helps her clients plan their globalization and localization strategy, and then implement it.

Originally from Japan, and educated in Spain, my guest began her career in the language industry in 1996, when she took on the role of localization specialist at Lionbridge, one of the world’s top translation companies. In 2001, she founded her own consultancy, Global Bridge. In 2015, she took on the role of Globalization and Localization Director for her main client, Beabloo, a tech company that provides omni-channel digital marketing and analytic solutions for retailers in more than twenty countries around the world.

In this episode, Yuka talks about her new workshop, Digital Product Internationalization, which she is delivering with fellow experts in the field: Konstantin Dranch, Irina Rybnikova, Igor Afanasyev, and Patricia Paladini Adell. Together, they share their knowledge of internationalization best practices, which will allow companies to produce digital products that can be launched in multiple markets in a timely and cost-effective way.




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