About

The world needs climate solutions.

Our climate crisis calls for effective, globally scalable solutions. Clean technologies need to be promoted and deployed across languages, cultures and borders. Urgently.

Meanwhile, tech companies around the world are choosing to be global-ready from the day they launch. They are engaging with international audiences through social, multi-regional, multilingual outreach strategies. The fact is: doing business beyond your own borders has never been easier than it is now, in the digital age.

That’s what today’s climate tech companies need to leverage.

Your company needs an international marketing strategy.

Over 93% of the world’s Internet users are based outside of North America. 83% of the global population is non-English-speaking. And those percentages will keep increasing every year, given global demographic trends and the fact that Internet penetration rates are still growing in markets outside of North America and Europe.

Tech companies everywhere are tapping into this connected world and building their global presence. Your company can too.

To be successful, though, you need an international strategy, beginning with proper research. You need to reach out to international stakeholders on their preferred channels and in their preferred language. And you need to demonstrate cultural intelligence.

That’s a tall order for small marketing teams. If you’re a growth-stage company, you probably don’t have the right specialists in-house. You may not even be sure what kinds of specialists you need. Because when you’re entering new territory, you don’t know what you don’t know.

Verbaccino is your partner on the path to international expansion.

As an independent marketing consultancy, Verbaccino empowers climate tech companies to have a truly global impact. Its mission is to help promote and deploy effective climate solutions around the world, wherever they are needed.

Verbaccino partners with your team to adapt and optimize your marketing & comms for international stakeholders. Thanks to a global network of trusted specialists, Verbaccino can help you with:

  • international market research
  • international marketing strategy
  • selecting the right specialists for your needs
  • planning content for local stakeholders
  • managing external service providers
  • global brand building

International expansion requires in-depth knowledge of the new markets you’re targeting and what it takes to succeed there. The good news is: you can outsource all the specialized work that’s involved. But first, you need a well-informed strategy. And you need to find the right specialists to execute that strategy.

Verbaccino works as a pathfinder and expert advisor on your international growth journey.

 

Who is behind Verbaccino?

Kathrin Bussmann, President & Chief Strategist at Verbaccino Inc.

I’m Kathrin Bussmann, a German-Canadian dual citizen, born and raised in Quebec, and based in Toronto for over 25 years. I grew up equally fluent in German, French and English. I hold degrees in Communication Studies and Linguistics from the University of Ottawa, as well as a Ph.D. from Humboldt-Universität in Berlin. I’ve always been passionate about language, culture and good communication.

From my years of experience, I know how important cultural intelligence, up-to-date market research and localization* are for organizations to succeed on a global scale. That’s why I founded Verbaccino, an international marketing consultancy for growth-stage tech companies. In 2021, I decided to focus specifically on the climate tech sector. Why? Because as a parent and as the daughter of a scientist/activist, I want to contribute what I can to support global climate action. More on that here and here.

I love (net)working with open-minded, collaborative people. I’m a proud member of The Global Chamber, Soft Land Partners, Women in Cleantech and Sustainability, and the ToFu community of climate tech marketers. I’m also a co-founder of the Eastern Canada Chapter of Women in Localization, and I’ve been named as a Top 40 Localization Industry Influencer by Nimdzi Insights.

If you think your team could use my help, send me a message via LinkedIn and let’s have a conversation.

 

* Never heard of the Localization industry? Neither had I until I launched Verbaccino in 2014. But localization is actually the secret sauce that makes international organizations successful. If you’re curious, I’ve explored this fascinating topic on dozens of episodes of The Worldly Marketer Podcast.

 

Ready to unlock your global impact potential?