One of my New Year’s resolutions for 2021 was to read more books. Non-fiction as well as fiction, business-related or otherwise. Somehow, I had gotten out of the habit of
It’s the world’s second largest country in terms of total surface area, spanning five major time zones. It boasts the longest coastline in the world, stretching along three different oceans.
In my previous post, I shared four of my favourite takeaways from the first four episodes of The Worldly Marketer Podcast. They addressed questions around identifying which foreign markets to target, how much
The best thing about hosting The Worldly Marketer Podcast is how much I’m learning from my expert guests. Each interview serves up lots of food for thought on international and global marketing issues. To give you a taste, here are some of my favourite takeaways so far.
When it comes to podcasts about “going global” with your business, the selection is still limited. Nevertheless, these 10 podcasts make a great starting point if you’re looking for a more international perspective.
D-commerce is becoming the term of choice for businesses that deal in purely digital products or services. It’s a brand new business model where the whole customer journey – everything from brand awareness to product selection, payment processing, delivery of the product or service and customer support – takes place entirely online. For today’s entrepreneurs, D-commerce holds opportunities that have never been seen before. And the global potential is truly mind boggling.
In a previous blog post, I listed 10 websites that I would recommend to any marketing professional or business owner who is looking for a more international perspective. Of course, that list was not meant to be exhaustive. So here are 10 more resources that I highly recommend and are definitely worth bookmarking.
We’ve all entered a digital, mobile, social age – and there’s no going back. Even as a small business, your competition is now global. Fortunately, so is your potential customer base. The question is: how do you approach content marketing for international audiences?
Worldwide eCommerce revenues will total over $1.6 trillion USD this year – and they’re expected to keep growing. But if you’re still doing business in English only, you’re missing out. Today, nine out of ten Internet users live outside of North America. That’s why more and more eMarketers are taking a multilingual approach. So which languages provide the best ROI for online businesses? Here’s a “Top 10” list to help you go global.
Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.