Services

Ready to grow your business internationally? Verbaccino Inc. empowers global-minded companies to attract, engage and retain customers in new target markets. We develop digital content strategies that help you to be successful in today’s global, social, multilingual marketplace. From initial country research, to global-ready branding, to linguistically and culturally-savvy content development, to localized social media strategies, all the way to customized workshops for your team – Verbaccino helps you achieve your global business goals in a smart, strategic way.

Let’s get started!

 

‘Prix-Fixe’ Services

These services are an ideal way for global-minded startups, SMEs, and marketing agencies to begin working with Verbaccino. They involve:

✔︎ a pre-determined scope of work

✔︎ a fixed price *

✔︎ a money-back guarantee

 

Global Brand Naming

Do you need help picking a business or product name that travels well? We’ve all heard stories of brand names that flopped, were laughed at, or actually offended people in a new foreign market. Make sure to put your best foot forward from the start. Your aspiring global brand needs a name that will make the right kind of impression as you expand internationally. Using accredited in-country experts, Verbaccino will work with you to create a shortlist of five (5) global-ready names that can grow with you and represent your brand perfectly in the markets you’re targeting.

USD $10,000

 

Individual Country Report

Are you looking for country-specific market intelligence to help you plan your international expansion? Verbaccino will prepare a detailed report containing the latest facts and figures about one (1) of the specific markets you’re targeting. This includes information about current economic and demographic trends, consumer trends, language preferences, Internet penetration rates, social media usage, e-commerce adoption, payment preferences, digital privacy laws, and local competitors.

USD $15,000

 

Global Brand Audit

Does your current branding work well in the global markets where you’re looking to do business? How is your brand perceived by international customers? Are people talking about it? Who is talking about it? What are they saying? How is your brand positioned in relation to local competitors? Verbaccino will produce a detailed audit of your brand’s performance in one (1) of the international markets your brand has already entered, and make recommendations for improvement.

USD $20,000

 

Global Website Audit

Does your website make international visitors feel welcome? Are you giving them the best possible user experience (UX)? Are visitors spending time on your site, and returning to your site, or not? What could you do to make your website a more effective driver for global growth? Verbaccino will produce a detailed audit of your website’s performance, given your stated business goals and target markets, and suggest action items for a better global UX.

USD $25,000

 

Global Content Audit

How global-ready is your marketing content? Will your original content be effective in the new market(s) you’re targeting? Does some or all of it need to be translated? Does it need to be culturally adapted? Should some of it be re-created from scratch by in-country experts, for maximum ROI? Verbaccino will prepare a detailed audit, evaluating how global-ready your main marketing materials are, and to what extent they can be re-purposed for international markets. Verbaccino will also make recommendations around the judicious use of translation and localization services, and around the creation of original content for specific markets.

USD $30,000

 

Branded Podcast Launch

Audio content is growing in popularity all around the world. More and more companies are discovering the value of branded podcasts as a strategic part of their content marketing activities. But launching a podcast that actually reaches its intended audience and builds your brand in the right way requires strategy, know-how and special focus. If you have someone in-house who can take on the role of podcast producer, great. But if you want to engage someone with demonstrated experience, who understands global brand strategy, and who can lead that process for you, contact Kathrin Bussmann to schedule an exploratory chat. If we’re a good fit, Verbaccino will take your company’s podcast from zero to launch, including a trailer episode, 10 full-length episodes, and – equally important! – a comprehensive strategy to promote the show to your target listeners. (This service is available in English, French and/or German.

USD $70,000

 

 

For more information about these ‘prix-fixe’ services, contact Verbaccino and book your free initial consultation.

 

* All services are payable up front, in full.

 

The following services are available on a per-project basis, or as part of a monthly or yearly retainer agreement:

 

Foreign Market Research

A successful international marketing strategy always begins with careful research:

  • Which foreign markets make the most sense for your brand expansion?
  • What’s involved in adapting your marketing content – linguistically and culturally – for those markets?
  • Where can you find local partners to help you create and deliver effective marketing content?
  • Who are your competitors, and what can you learn from their approach?
  • How will you know if your global marketing efforts are bringing you the right ROI?

Whether it’s about the markets you already serve or the ones you’re looking to enter, Verbaccino asks the right questions and gets you the answers you need.

 

Multilingual Content Strategy

Today’s digital marketplace is multilingual, and the vast majority of Internet users do not speak or read English. So why limit the growth of your business to an English-speaking customer base? Studies show that people are much more likely to do business with brands that communicate with them in their native language and in a way that is culturally appropriate. Verbaccino helps you get that competitive advantage. Whether you need to translate and localize your existing content, or create original content for your global customers, Verbaccino develops custom content strategies – including for audio and video – and works with a network of trusted partners to implement them successfully.

 

International Social Media Strategy

To be competitive in the Digital Age, not only do you need to be present on social media, you have to be there consistently, your contributions need to be relevant to local audiences, and you have to engage with those audiences. Verbaccino can develop and help implement a multilingual, multi-regional strategy that makes sense for your international business goals. We’ll help your brand build a culturally-savvy social presence in all the right languages, on all the right networks.

 

Podcast Production Strategy

Podcasts can be a very effective part of your international marketing strategy. As the use of digital audio streaming becomes ubiquitous, more and more people around the globe are discovering the value, variety and versatility of podcasts. As a medium, podcasting has already proven to be a uniquely effective (and cost-effective) channel for thought leadership, brand building and content marketing. Studies have shown that podcast listeners tend to be more highly-educated, more affluent and more tech-savvy than the average population. To better reach that valuable demographic, an increasing number of organizations – big and small, for-profit and not-for-profit – are turning to podcasting.

Through Verbaccino, Kathrin Bussmann has been producing and hosting her own weekly audio show, The Worldly Marketer Podcast, since May 2016. From the day it launched, the show has been steadily building up an audience of thousands of listeners across nearly 100 countries. In space of a couple of years, it has become a leading platform for thought leaders at the intersection of global business, global marketing and localization. In 2019, Verbaccino became the winner of the THINK GLOBAL AWARDS Community Award.

Has your organization considered podcasting as a new way to reach its target audience? Do you need some expert help getting your podcast from concept to launch? Are you looking for advice on how to approach podcasting in a more strategic, sustainable way? Kathrin will personally work with you to make your podcasting efforts a success.

 


 

Public Speaking & Workshops on International Marketing Topics

Contact Verbaccino Founder, Kathrin Bussmann, about booking speaking engagements or custom workshops on international marketing topics.