The Worldly Marketer Podcast brings you valuable insider perspectives on what it takes to grow a global brand in today’s digital, social, multilingual marketplace.
In today’s connected world, businesses of all sizes can build an international brand presence through the savvy use of content, localization, and digital channels. Tune into this interview-style podcast, as Kathrin Bussmann talks with a variety of experts in the global business and global marketing space. You’ll learn about the challenges and the rewards of reaching out to a multi-regional, multilingual, and multi-cultural audience. And you’ll get a better understanding of what it takes to build a successful global brand in the Digital Age.
Since its launch in 2016, The Worldly Marketer Podcast has become the leading independent audio show focused on international and global marketing topics. It is the proud winner of the Think Global Awards 2019 Community Award.
Browse this Episode Guide, or click on any of the episode titles, below, to go directly to the episode show notes and audio link. You can also follow the show via Apple Podcasts, Google Podcasts, Stitcher, Spotify, and other popular podcast apps.
Too many episodes to choose from? Start here:
12 TERRIFIC CASE STUDIES
IN GOING GLOBAL
List of Episodes
- TWM 000: Welcome to The Worldly Marketer Podcast w/ Kathrin Bussmann
- TWM 001: How to Become an International Entrepreneur w/ Becky DeStigter
- TWM 002: The Power of Translation, Localization and Transcreation w/ Renato Beninatto
- TWM 003: Getting to Know and Value Your Foreign Customers w/ Trajan King
- TWM 004: How Ecommerce is Helping Fashion Brands Go Global w/ Luna Vega
- TWM 005: Finding Success in China’s Gigantic Mobile App Market w/ Shlomo Freund
- TWM 006: Why WeChat Is the #1 Social Network in China w/ Michael Michelini
- TWM 007: Mastering Cross-Cultural Communication w/ Christian Höferle
- TWM 008: A Deep Dive into Latin-American Markets w/ Miryam Lazarte
- TWM 009: Measuring the ROI of Your Multilingual Content w/ Kirill Soloviev
- TWM 010: How Simplicity Spells Success in the Age of Digital Globalization w/ Bruno Herrmann
- TWM 011: Translating Your Message for the Swedish Market w/ Tess Whitty
- TWM 012: Marketing Translation For A German Audience w/ Marion Rhodes
- TWM 013: Finding Golden Opportunities in Underserved Markets w/ Jacob Stempniewicz
- TWM 014: How to Know if You’re Ready to Do International Business w/ Doug Taylor
- TWM 015: The Secret of Success in International Expansion w/ Doris Nagel
- TWM 016: Exploring Current Trends in Global Digital Usage w/ Jason Mander
- TWM 017: Cultural Diversity and Societal Changes in Latin America w/ Gabriela Castro-Fontoura
- TWM 018: The Keys to Effective Global Content Marketing w/ Pam Didner
- TWM 019: Building Multinational Businesses Through Partnerships w/ Sara Haq
- TWM 020: Understanding China’s New Consumer Culture w/ Jerry Clode
- TWM 021: Why Even the Biggest Global Brands Need to Think Local w/ Paula Shannon
- TWM 022: Why Marketing in Asia is All About Cultural Intelligence w/ Simon Kemp
- TWM 023: Diversity and Democratic Values in Nordic Europe w/ Anne-Marie Colliander Lind
- TWM 024: Marketing Italian Coffee Culture to the World w/ Simona Colombo
- TWM 025: National Pride, Creativity and the French Language of Quebec w/ Patrick Pierra
- TWM 026: What it Takes to Build a Truly Global Business w/ Anna Schlegel
- TWM 027: India’s Diverse and Evolving Consumer Market w/ Vijayalaxmi Hegde
- TWM 028: What to Look for in a Language Services Provider w/ Florian Faes
- TWM 029: How to Connect with South Korean Consumers w/ Bobby McGill
- TWM 030: Meet Your Friendly Localization Experts at LocWorld w/ Donna Parrish
- TWM 031: Speaking Your Customers’ Language Through Agile Translation w/ Kathleen Bostick
- TWM 032: Tropicalizing Your Business for the Brazilian Market w/ Alexia Ohannessian
- TWM 033: How Crowdsourcing Can Play a Role in Localization w/ Alexia Ohannessian – Part 2
- TWM 034: Why China Is at the Forefront of Digital Transformation w/ Kevin Gentle
- TWM 035: The Global Success of Women in Localization w/ Eva Klaudinyova, Silvia Avary-Silveira & Anna Schlegel
- TWM 036: Translating Your Content for a Greek-Speaking Market w/ Catherine Christaki
- TWM 037: The Rise of Influencer Marketing in Global Campaigns w/ Elliot Polak
- TWM 038: The Agility Advantage of SMEs in Today’s Global Market w/ Lucie Newcomb
- TWM 039: Choosing the Right Tone for Your International Audience w/ Gary Muddyman
- TWM 041: Understanding Japan’s Unique Social Media Landscape w/ Neal Schaffer
- TWM 042: Why Global Brands Need Consistent Messaging w/ Mike Colombo
- TWM 043: How to Think Global One Tech-Savvy Step at a Time w/ Michele Smith
- TWM 044: Localizing Your Brand for Latin American Customers w/ Fabiano Cid
- TWM 045: Making Sure Your Business Is FITT for International Trade w/ Pamela Hyatt
- TWM 046: Leveraging the Cloud for Agile Content Localization w/ Calvin Scharffs
- TWM 047: From Zero to Global in Less Than a Year – a TWMPodcast Progress Report
- TWM 048: What You Need to Know About Global Digital Usage in 2017 w/ Simon Kemp
- TWM 049: Connecting the Localization and Global Marketing Communities w/ Ulrich Henes
- TWM 050: How Your Brand Name Can Help You Go Global (or Not) w/ Kirill Soloviev
- TWM 051: How to Build a Global Brand Presence as a Nonprofit w/ Patrick Nunes
- TWM 052: Choosing the Right Web Developer for Your Multilingual Site w/ Shannon Smith
- TWM 053: Going Global with Subscription-Based Software as a Service (SaaS) w/ Ola Persson
- TWM 054: Real-Time Social Marketing for Today’s Global Mobile Culture w/ Chris ‘Kubby’ Kubbernus
- TWM 055: Getting into Exports, Supply Chains and International Logistics w/ Emiliano Introcaso
- TWM 056: How to Bloom and Grow with Specialized Translation Services w/ Ana Lourenço
- TWM 057: How Western Brands Can Succeed in South Korea w/ Don Southerton
- TWM 058: How to Customize Your Marketing Style for Different Cultures w/ Andy Molinsky
- TWM 059: Why Successful Brands Invest in Web Globalization w/ John Yunker
- TWM 060: The Global Potential of Today’s Tech Companies w/ Kris Bondi
- TWM 061: How to Succeed in Japan’s Ecommerce Market w/ Kohei Kurihara
- TWM 062: Why It Pays to Hire the Right Experts When You’re Going Global w/ Jamie Glass
- TWM 063: Localizing Your Creative Marketing Copy for Foreign Customers w/ Andrea Barp
- TWM 064: Smart Branding Strategies for Singapore and Southeast Asia w/ Catherine Chai
- TWM 065: How to Position Yourself in Today’s Japanese Market w/ Tim Romero
- TWM 068: How to Bridge Cultural Differences in International Business w/ Lanie Denslow
- TWM 071: What Western Brands Need to Know About Marketing in China w/ Josh Steimle
- TWM 072: Forging a Path to Global Nonprofit Status w/ Allison McDougall
- TWM 073: Using the Right Tools for an Agile Global Content Strategy w/ Patrick Kelly
- TWM 074: Breaking Down Language Barriers in Business and Beyond w/ Lori Thicke
- TWM 075: Keep Calm, Become Multilingual and Go Global w/ Christiane Bark
- TWM 076: How to Pick the Right Translation and Localization Vendor w/ Jessica Rathke
- TWM 077: Translating Your Message for Slovenia and the Western Balkans w/ Gregor Rosulnik
- TWM 078: Making It Big in the Global Gaming Industry w/ Miguel Sepulveda
- TWM 079: Going Global from the Start with Automated Cloud Solutions w/ Ivan Smolnikov
- TWM 080: How LinkedIn Grows and Serves Its Worldwide User Base w/ Nani Ratnawati
- TWM 081: Why Salesforce Invests in Local Content for Global Success w/ Lahcene Guerrouj
- TWM 082: A Deep Dive into Audio and Video Localization w/ Constantino de Miguel
- TWM 083: The Latest in LATAM Digital Usage and Marketing w/ Matteo Ceurvels
- TWM 084: Growing the Special Olympics Movement Around the World w/ Kirsten Suto Seckler
- TWM 085: How to Plan for Global Growth from the Get-Go w/ Talia Baruch
- TWM 086: The Power of Emotion and Archetypal Stories in Global Marketing w/ Fritz Grutzner
- TWM 087: Winning Over Italian Customers Through Creative Localization w/ Diego Cresceri
- TWM 088: Why Growing a Global Brand Has Never Been Easier w/ Dr. Nitish Singh
- TWM 089: The Secret Sauce of a Great Translation Provider w/ Gabriel Fairman
- TWM 090: How SMEs Can Serve Global Customers From Day One w/ Wolfgang Allisat
- TWM 091: Growth Hacking on a Global Scale Through Influencer Marketing w/ Brendan Kane
- TWM 092: Marketing to Your Global Customers’ Passions w/ John Ounpuu
- TWM 093: Why Google Still Relies on High-Quality Human Translation w/ Max Lobanov
- TWM 094: How Vistaprint Markets to Small Businesses Globally w/ Leona Frank
- TWM 095: Applying Consumer Neuroscience to Global Marketing w/ Dr. Michael E. Smith
- TWM 096: Protecting Your Brand’s Value Across Borders w/ Richard Brooks
- TWM 097: Making Sure Your Digital Products Are Global-Ready w/ Yuka Ghesquière Nakasone
- TWM 098: How Even Small Businesses Can Grow Internationally w/ Nina Gibbs
- TWM 099: The Four Key Steps of Successful Global Marketing w/ Alicia Camacho
- TWM 100: Using the Power of Collaboration to Go Global w/ Tanya Sapty
- TWM 101: Deep Dive Into Multilingual Web Design and International SEO w/ Florian Auckenthaler
- TWM 102: How SMEs Are Going Global Faster Than Ever Before w/ Laurel Delaney
- TWM 103: Shining a Spotlight on Innovation in Global Content Localization w/ Dave Ruane
- TWM 104: What You Need to Know about Global Digital Usage in 2018 w/ Simon Kemp
- TWM 105: Using Automated Intelligence in Global Content Marketing w/ Bruno Herrmann
- TWM 106: LATAM Ad Spending and Marketing Trends for 2018 and Beyond w/ Matteo Ceurvels
- TWM 107: How to Prepare Your Medium-Sized Business for International Expansion w/ Sophie Lechner
- TWM 108: Top Tips for SMEs Looking to Expand Into Foreign Markets w/ Corrie Germin
- TWM 109: Catering to Local Needs in the Global Hospitality Industry w/ Sonia Zamborsky
- TWM 110: How an International Trade Consultant Can Help You Grow Your Business w/ Darlene Duggan
- TWM 111: Why Global Marketing Success Depends on In-Country Knowledge w/ Erica Haims
- TWM 112: How HubSpot Became One of the World’s Fastest-Growing Companies w/ Nataly Kelly
- TWM 113: Launching a New Audio Resource for the Global Marketing Community w/ Ulrich Henes
- TWM 114: How to Become a Certified Global Branding and Marketing Expert w/ Nitish Singh
- TWM 115: Using Influencer Marketing Strategically to Grow Your Brand Globally w/ Joel Backaler
- TWM 116: What You Need to Know About Ecommerce in Latin America w/ Matteo Ceurvels
- TWM 117: Top Tips for First-Time Translation Buyers w/ Tanya Sapty
- TWM 118: How Subway Keeps Setting the Standard for Global Expansion Success w/ Carrie Fischer
- TWM 119: Adapting Your Digital Content for the Dutch Market w/ Michiel Kroder
- TWM 120: Understanding the Risks and Opportunities in Emerging Markets w/ Lucie Newcomb
- TWM 121: How a Small US-Based Tech Company Went Global the Eezy Way w/ Hilary Atkisson Normanha
- TWM 122: Being Clear on What Your Brand Stands for When You Go Global w/ Ryan Patel
- TWM 123: Using Competitive Market Intelligence to Plan Your International Expansion w/ Ron Pick
- TWM 124: Raising the Profile of the Globalization and Localization Industry w/ Allison Ferch
- TWM 125: Tracking How People Around the World Use Digital Technologies w/ Simon Kemp
- TWM 126: Growing a Successful Export Business One New Market at a Time w/ Emiliano Introcaso
- TWM 127: Optimizing Your Cross-Border Business in Switzerland and Beyond w/ James Moffat
- TWM 128: Bringing Global-Minded Tech Startups from Latin America to Toronto w/ Miryam Lazarte
- TWM 129: How Real-Time Local Insights Are Helping Today’s Brands Go Global w/ Phil Ahad
- TWM 130: Four Best Practices to Make Sure Your Software Is Global-Ready w/ Patricia Paladini Adell
- TWM 131: Integrating Smart Language Technologies into Your Global Business w/ Antonio Tejada
- TWM 132: Using Global Analytics to Create Personalized Consumer Experiences w/ Gopi Koteeswaran
- TWM 133: Why Cultural Intelligence Is Critical for AI-Driven Global Strategies w/ Bruno Herrmann
- TWM 134: How HappyOrNot Brings Its Emoji-Based Feedback System to the World w/ Tarja Karjalainen
- TWM 135: How Netflix Managed Its Global Launch Through Creative Localization w/ Katell Jentreau
- TWM 136: How Podcasting Can Build Your Global Brand w/ Wordbee’s International Buzz Business Podcast
- TWM 137: How to Choose the Right Service Providers to Help You Go Global w/ Renato Beninatto
- TWM 138: What You Need to Know About Global Digital Usage in 2019 w/ Simon Kemp
- TWM 139: How Indeed.com Grew from Small Texas Startup to Global Success Story w/ Esther Curiel
- TWM 140: How Evernote Became the Globally Popular Productivity App It Is Today w/ Igor Afanasyev
- TWM 141: Four Major Trends Influencing LATAM’s Digital Ad Spending in 2019 w/ Matteo Ceurvels
- TWM 142: How Unmetric Helps Global Brands Be Social at the Speed of Culture w/ Lux Narayan
- TWM 143: How Microsoft Achieves Its Best-In-Class Global Brand Status w/ Mara Martins
- TWM 144: Developing Better Globalization Practices Through Peer Mentorship w/ Loy Searle
- TWM 145: How Localized, Human-Driven Content Enriches Digital Globalization w/ Bruno Herrmann
- TWM 146: How SAP Approaches B2B Influencer Marketing on a Global Scale w/ Amisha Gandhi
- TWM 147: Why Smart Developers Build Software with International Markets in Mind w/ Mick Monaghan
- TWM 148: How EVS Became the Global Leader in Live Video Production Technology w/ Nicolas Bourdon
- TWM 149: Why Your Business Needs a Proper Digital Policy to Thrive Globally w/ Kristina Podnar
- TWM 150: Why International SEO Needs to Be Done Right to Drive Global Growth w/ Chris Raulf
- TWM 151: Understanding the LATAM Ecommerce Landscape in 2019 w/ Matteo Ceurvels
- TWM 152: Creating Global-Ready Digital Products in the Most Efficient Way w/ Yuka Nakasone
- TWM 153: Understanding the Incredible Rise of Esports and Other Global Trends w/ Simon Kemp
- TWM 154: How Retail Brands of All Sizes Can Use Ecommerce to Go Global w/ Nabil Malouli
- TWM 155: Why Startups Need a Person-on-the-Ground to Succeed in New Markets w/ Shalini Trefzer
- TWM 156: Taking Your Cross-Border Ecommerce Business to the Next Level w/ Mike Michelini
- TWM 157: How Fine-Tuning Your Brand Locally Can Help You Expand Globally w/ Kevin Bird
- TWM 158: How to Work with Local Marketing Teams in APAC to Build a Global Brand w/ Kyle Hegarty
- TWM 159: How Startups Can Leverage Localization for Maximum Growth and Revenue w/ Giulia Tarditi
- TWM 160: How The Global Chamber Helps Businesses Succeed Across Borders w/ Doug Bruhnke
- TWM 161: How GetGlobal Events Help Companies Do Better International Business w/ Julian Leuthold
- TWM 162: How International, Multilingual SEO Leads Global Customers to Your Site w/ Sarah Presch
- TWM 163: How Philips Has Managed to Thrive as a Global Brand for Over a Century w/ Dulce Carrillo-Woltman
- TWM 164: How Mozilla Leverages Its Online Communities to Serve Global Users w/ Jeff Beatty
- TWM 165: How an Experienced Consultant Can Help You Succeed in Foreign Markets w/ Prof. Roberto Ancis
- TWM 166: Why Your South Korean Market Entry Requires a Customized Approach w/ Mi Jeong Hibbitts
- TWM 167: What You Need to Understand About the Chinese Culture and Mentality w/ Todd Cornell
- TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen
- TWM 169: Why Successful Global Campaigns Depend on Local Market Intelligence w/ Melanie Chevalier
- TWM 170: How Startups from MaRS Are Going Global w/ Basil Ennab
- TWM 171: How Being a Global-Native Company Is Paying Off for ActiveCampaign w/ Chris Englund
- TWM 172: Why Brands Entering China Need to Check Their Assumptions at the Door w/ Arnold Ma
- TWM 173: How Western Brands Can Best Engage With Today’s Chinese Consumers w/ Lauren Hallanan
- TWM 174: Three Things to Think About Before Expanding Into Foreign Markets w/ Cynthia Dearin
- TWM 175: How Global Upside Helps Companies Succeed in International Business w/ Shane Jacobs
- TWM 176: Best Practices for Serving the Italian Market and Beyond w/ Susanna Fiorini
- TWM 177: What You Need to Know About Doing Business in Kenya w/ Frida Owinga
- TWM 178: Why Brands Should Look to China to Understand the Future of Marketing w/ Ashley Dudarenok
- TWM 179: How the COVID-19 Pandemic Is Changing Digital Habits Around the World w/ Simon Kemp
- TWM 180: Understanding the Role of Etiquette and Protocol in International Business w/ Gloria Petersen
- TWM 181: How Cultural Differences Can Affect International Business Negotiations w/ Dean Foster
- TWM 182: What You Need to Know About Web Globalization Best Practices in 2020 w/ John Yunker
- TWM 183: How Western Brands Should Adapt Their Marketing for Chinese Culture w/ Laurence Lim Dally
- TWM 184: How “Glocalization” Balances Global and Local Marketing Strategies w/ Svend Hollensen
- TWM 185: Building Cross-Cultural Bridges Between China and the World w/ Yingying Li
- TWM 186: How to Localize Your Value Proposition for the Mexican Market w/ Dana Doswell
- TWM 187: What You Need to Know About Doing Business in the Gulf Region w/ Judith Hornok
- TWM 188: How to Make Your Turkish Market Entry Glide More Smoothly w/ Burcu Demirörs
- TWM 189: How to Do Business in South Korea in the COVID-19 Era and Beyond w/ Don Southerton
- TWM 190: How a Silicon Valley Accelerator Went Global to Help Startups Do the Same w/ Steven Hoffman
- TWM 191: How to Survive and Thrive in the Face of Accelerated Globalization w/ Kyle Hegarty
- TWM 192: How Global Brands Can Position Themselves Through Clarity of Purpose w/ Markus Kramer
- TWM 193: How Innovative Local Startups Are Scaling Up to Serve Global Markets w/ Dr. Ajay K. Jha
- TWM 194: Why Sustainability Targets Need to Be Part of Your Global Growth Strategy w/ John Pabon
- TWM 195: How CPG Companies Can Build Great Global Brands in Today’s Economy w/ James Banville
- TWM 196: Why International Protocols Matter Even in Virtual Business Meetings w/ Marie Betts-Johnson
- TWM 197: How Today’s SMEs Can Grow and Scale Their Business Internationally w/ Suraya Yahaya
- TWM 198: How to Super-Charge Your International Content Through ISEO w/ Neil Sheth
- TWM 199: How to Create Effective Marketing Copy for Your International Customers w/ Kristy Sakai
- TWM 200: How Ciena Makes the Internet Happen for Its Global B2B Clients w/ Julio Leal
- TWM 201: Why Employer Branding Is Crucial for Your Global Expansion Strategy w/ James Ellis
- TWM 202: How the Fairmont Brand Keeps Evolving Through Changing Times w/ Sharon Cohen
- TWM 203: How the Right Content Strategy Can Build Your Brand on a Global Scale w/ Kathrin Bussmann
- TWM 204: How Intercultural Communication Training Improves Global Teamwork w/ Nicole Barile
- TWM 205: Why Software Companies Need Truly Continuous Internationalization w/ Adam Asnes
- TWM 206: How ASICS Digital Fitness Apps Serve Millions of Users Around the World w/ Hilary Normanha
- TWM 207: Why Frontline Ventures Invests in Globally Ambitious Tech Startups w/ Finn Murphy
- TWM 208: Why the Underwear Effect Matters to Your Global Content Strategy w/ Gabriel Karandyšovský
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