The Worldly Marketer Podcast with Kathrin Bussmann - an interview-style audio show about global marketing issues

The Worldly Marketer Podcast

Bringing you valuable insider perspectives on what it takes to grow a global brand in today’s digital, social, multilingual marketplace.

In today’s connected world, businesses of all sizes can build an international brand presence through the savvy use of content, localization, and digital channels. Tune into this interview-style podcast, as Kathrin Bussmann talks with a variety of experts in the global business and global marketing space. You’ll learn about the challenges and the rewards of reaching out to a multi-regional, multilingual, and multi-cultural audience. And you’ll get a better understanding of what it takes to build a successful global brand in the Digital Age.

Since its launch in 2016, The Worldly Marketer Podcast has become the leading independent audio show focused on international and global marketing topics. It is the proud winner of the Think Global Awards 2019 Community Award.


In 2024, in alignment with Verbaccino’s new mission, Kathrin will be relaunching her show as The Green & Global Podcast. This rebranded podcast will explore how today’s climate-focused organizations are going global, how established global brands are going green, and how marketing & communications can accelerate the transition to a more circular, sustainable, decarbonized world economy. Stay tuned!

Interested in sponsoring The Green & Global Podcast? Click here for more information.


For The Worldly Marketer Podcast, browse this Episode Guide, or click on any title in the list, below, to go directly to the episode’s show notes and audio link.

You can also follow the show via Apple Podcasts, Google Podcasts, Stitcher, Spotify, and other popular podcast apps.

Too many episodes to choose from? Start here:

Green & Global collection: Thought Leaders On Scaling Sustainable Solutions

List of episodes of The Worldly Marketer Podcast:



Like what you hear? Please support the show! Here’s how:

Join the mailing list! You’ll be the first to find out about new episodes.

Follow the podcast via Apple Podcasts, Google Podcasts, Stitcher, Spotify, or your favourite podcast app.

Follow The Worldly Marketer updates on Twitter, LinkedIn, and Facebook.



This podcast is a Verbaccino production. Check out Verbaccino’s strategic marketing services for global-minded Cleantech companies today.

Interested in sponsoring the podcast? Check out this Sponsorship Info document for more details.