Quebec Archives • Verbaccino

Marketing in Canada: Officially Bilingual, Proudly Multicultural

It’s the world’s second largest country in terms of total surface area, spanning five major time zones. It boasts the longest coastline in the world, stretching along three different oceans.
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What’s the (Not-So-)Secret Sauce of Global Marketing?

Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.