Global Content Marketing Archives • Verbaccino

Three Things to Think About Before Going Global

What do successful global brands have in common? At their core, they see foreign markets as an opportunity, and they choose to invest in their global growth. They understand that,
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What’s the (Not-So-)Secret Sauce of Global Marketing?

Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.

Why English-Only Websites Just Won’t Cut It Anymore

As more and more people around the world join the ranks of Internet users, a multilingual approach will become essential.

10 Recommended Resources for International Marketers

Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Here are some bookmark-worthy resources to help keep you informed.