Localization Archives • Verbaccino

Three Things to Think About Before Going Global

What do successful global brands have in common? At their core, they see foreign markets as an opportunity, and they choose to invest in their global growth. They understand that,
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Marketing in Canada: Officially Bilingual, Proudly Multicultural

It’s the world’s second largest country in terms of total surface area, spanning five major time zones. It boasts the longest coastline in the world, stretching along three different oceans.
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Have Content, Will Travel: Marketing to Today’s Global Customers

We’ve all entered a digital, mobile, social age – and there’s no going back. Even as a small business, your competition is now global. Fortunately, so is your potential customer base. The question is: how do you approach content marketing for international audiences?

Top 10 Languages for Global eCommerce (Besides English)

Worldwide eCommerce revenues will total over $1.6 trillion USD this year – and they’re expected to keep growing. But if you’re still doing business in English only, you’re missing out. Today, nine out of ten Internet users live outside of North America. That’s why more and more eMarketers are taking a multilingual approach. So which languages provide the best ROI for online businesses? Here’s a “Top 10” list to help you go global.

What’s the (Not-So-)Secret Sauce of Global Marketing?

Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.

Why English-Only Websites Just Won’t Cut It Anymore

As more and more people around the world join the ranks of Internet users, a multilingual approach will become essential.

10 Recommended Resources for International Marketers

Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Here are some bookmark-worthy resources to help keep you informed.