(Length: 32 minutes) Michiel Kroder is a copywriter and localization expert based in the Netherlands. He helps entrepreneurs and business owners find clarity in their messaging by crafting strong, authentic
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Episode Guide
TWM 118: How Subway Keeps Setting the Standard for Global Expansion Success w/ Carrie Fischer
(Length: 27 minutes) Carrie Livermore Fischer has been working in the language and localization world for almost three decades now. She is the Internationalization Manager at Subway, the US-based quick-service
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TWM 117: Top Tips for First-Time Translation Buyers w/ Tanya Sapty
(Length: 40 minutes) Tanya Sapty was previously featured on episode #100 of this podcast. She is the Founder of Circa Translations Inc., a language services company based in Toronto, Canada. Tanya began her
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TWM 116: What You Need to Know About Ecommerce in Latin America w/ Matteo Ceurvels
(Length: 38 minutes) Matteo Ceurvels has been featured twice before on this podcast: first on episode #083 and, more recently, on episode #106. Matteo is a Senior Researcher at eMarketer,
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TWM 115: Using Influencer Marketing Strategically to Grow Your Brand Globally w/ Joel Backaler
(Length: 35 minutes) Joel Backaler is a global marketing strategist, an award-winning author, and an international keynote speaker. He is Managing Director at Frontier Strategy Group, a research and advisory
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TWM 114: How to Become a Certified Global Branding and Marketing Expert w/ Nitish Singh
(Length: 34 minutes) Dr. Nitish Singh is a leading global digital marketing and localization expert, who was previously featured on episode #088. He is a Professor at the Boeing Institute of International Business at
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TWM 113: Launching a New Audio Resource for the Global Marketing Community w/ Ulrich Henes
(Length: 35 minutes) Ulrich Henes is the Founder & President of The Localization Institute, and was previously featured on episode #49 of The Worldly Marketer Podcast. Since 1995, the Institute
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TWM 112: How HubSpot Became One of the World’s Fastest-Growing Companies w/ Nataly Kelly
(Length: 50 minutes) Nataly Kelly is the VP of International Operations and Strategy at HubSpot, an inbound marketing, sales, and services software company based in Cambridge, Massachusetts. Founded in 2006, HubSpot
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TWM 111: Why Global Marketing Success Depends on In-Country Knowledge w/ Erica Haims
(Length: 51 minutes) Erica Haims is an international marketing expert, who views content through a global lens. As the Head of Haims Consulting, her unique vantage point covers just about every
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TWM 110: How an International Trade Consultant Can Help You Grow Your Business w/ Darlene Duggan
(Length: 29 minutes) Darlene Duggan is the President and CEO at Duggan International Group, a full-service international business consultancy that she founded in 2004. Previously, she spent several years working
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