We’ve all entered a digital, mobile, social age – and there’s no going back. Even as a small business, your competition is now global. Fortunately, so is your potential customer base. The question is: how do you approach content marketing for international audiences?
Worldwide eCommerce revenues will total over $1.6 trillion USD this year – and they’re expected to keep growing. But if you’re still doing business in English only, you’re missing out. Today, nine out of ten Internet users live outside of North America. That’s why more and more eMarketers are taking a multilingual approach. So which languages provide the best ROI for online businesses? Here’s a “Top 10” list to help you go global.
Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.
As more and more people around the world join the ranks of Internet users, a multilingual approach will become essential.
Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Here are some bookmark-worthy resources to help keep you informed.
If 2014 had a theme for me, I’d say it was a year of Learning – with a capital L. I did a lot of it, and on many fronts. I learned
Hi folks! Kathrin here. Today, I’m going to describe how I built my own multilingual website, www.verbaccino.com. It wasn’t rocket science, but it did take some patience and a lot of trial and
As you may have noticed, the Verbaccino website is trilingual: English, French and German. Those are the languages I happen to speak fluently, and I want to be able to point to www.verbaccino.com as