(Length: 28 minutes) Bobby McGill is the founder and publisher of Branding in Asia Magazine, a digital publication that features news, creative work, profiles and insights into the world of advertising, marketing and branding
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Episode Guide
TWM 028: What to Look for in a Language Services Provider w/ Florian Faes
(Length: 29 minutes) Florian Faes is a native of Zurich, Switzerland. He is the Co-Founder and Managing Director at Slator, which is a digital news platform that makes business sense of the language services
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TWM 027: India’s Diverse and Evolving Consumer Market w/ Vijayalaxmi Hegde
(Length: 43 minutes) Vijayalaxmi Hegde is a content expert based in Karnataka, which is a state in the south-western region of India. A journalist by training, she has taken on different roles
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TWM 026: What it Takes to Build a Truly Global Business w/ Anna Schlegel
(Length: 24 minutes) Anna N. Schlegel is the author of Truly Global: The Theory and Practice of Bringing Your Company to International Markets. Published in August 2016, this new book provides an insider’s
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TWM 025: National Pride, Creativity and the French Language of Quebec w/ Patrick Pierra
(Length: 35 minutes) Patrick Pierra is a trained journalist, a serial entrepreneur, and a content marketing expert based in Quebec – the French-speaking province of Canada. Originally from France, he moved to North America
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TWM 024: Marketing Italian Coffee Culture to the World w/ Simona Colombo
(Length: 38 minutes) Simona Colombo may well be the envy of coffee-loving marketers everywhere. Born and raised in Italy, she has spent time in London and in Paris – studying and
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TWM 023: Diversity and Democratic Values in Nordic Europe w/ Anne-Marie Colliander Lind
(Length: 36 minutes) Anne-Marie Colliander Lind is a recognized force in the global language-industry landscape. She has spent the past 25 years helping multinational organizations solve their language issues. Anne-Marie has
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TWM 022: Why Marketing In Asia Is All About Cultural Intelligence w/ Simon Kemp
(Length: 44 minutes) Simon Kemp is a marketing strategist who relocated from the U.K. to Singapore in 2007. Since then, he has developed brand and marketing strategies for many of the
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TWM 021: Why Even the Biggest Global Brands Need to Think Local w/ Paula Shannon
(Length: 36 minutes) Paula Shannon is the Chief Sales Officer and Senior Vice President at Lionbridge, the world’s largest language services provider. Paula first joined Lionbridge in 1999. In current her role, she manages the company’s
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TWM 020: Understanding China’s New Consumer Culture w/ Jerry Clode
(Length: 40 minutes) Jerry Clode is a market research expert who specializes in Chinese consumer culture. He is the Head of Digital and Social Insight at Resonance China, a marketing agency based in
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