International Marketing Archives • Verbaccino

10 Great Podcasts for Global-Minded Marketers

When it comes to podcasts about “going global” with your business, the selection is still limited. Nevertheless, these 10 podcasts make a great starting point if you’re looking for a more international perspective.

Have Content, Will Travel: Marketing to Today’s Global Customers

We’ve all entered a digital, mobile, social age – and there’s no going back. Even as a small business, your competition is now global. Fortunately, so is your potential customer base. The question is: how do you approach content marketing for international audiences?

What’s the (Not-So-)Secret Sauce of Global Marketing?

Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.

10 Recommended Resources for International Marketers

Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Here are some bookmark-worthy resources to help keep you informed.