Fresh from the Experts: 4 Tasty Takeaways for Worldly Marketers

The best thing about hosting The Worldly Marketer Podcast is how much I’m learning from my expert guests. Each interview serves up lots of food for thought on international and global marketing issues. To give you a taste, here are some of my favourite takeaways so far.

10 More Recommended Resources for International Marketers

In a previous blog post, I listed 10 websites that I would recommend to any marketing professional or business owner who is looking for a more international perspective. Of course, that list was not meant to be exhaustive. So here are 10 more resources that I highly recommend and are definitely worth bookmarking.

Have Content, Will Travel: Marketing to Today’s Global Customers

We’ve all entered a digital, mobile, social age – and there’s no going back. Even as a small business, your competition is now global. Fortunately, so is your potential customer base. The question is: how do you approach content marketing for international audiences?