Global Marketing Archives • Verbaccino

Three Things to Think About Before Going Global

What do successful global brands have in common? At their core, they see foreign markets as an opportunity, and they choose to invest in their global growth. They understand that,
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I’ve repositioned Verbaccino. Here’s why.

Have you been following climate news stories lately? It’s kind of hard not to, if you follow the news at all. Parts of the planet are on fire, others are
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10 Great Books for Global-Minded Brand Leaders

One of my New Year’s resolutions for 2021 was to read more books. Non-fiction as well as fiction, business-related or otherwise. Somehow, I had gotten out of the habit of
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10 Great Podcasts for Global-Minded Marketers

When it comes to podcasts about “going global” with your business, the selection is still limited. Nevertheless, these 10 podcasts make a great starting point if you’re looking for a more international perspective.

10 More Recommended Resources for International Marketers

In a previous blog post, I listed 10 websites that I would recommend to any marketing professional or business owner who is looking for a more international perspective. Of course, that list was not meant to be exhaustive. So here are 10 more resources that I highly recommend and are definitely worth bookmarking.

What’s the (Not-So-)Secret Sauce of Global Marketing?

Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.

10 Recommended Resources for International Marketers

Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Here are some bookmark-worthy resources to help keep you informed.