(Length: 32 minutes) This episode was sponsored by the Globalization and Localization Association (GALA). Melanie Chevalier is the Founder & CEO at Creative Culture, a cross-cultural marketing & advertising
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Episode Guide
TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen
(Length: 42 minutes) This episode was sponsored by the Globalization and Localization Association (GALA). Lars Anthonisen is the Head of Ads Marketing for Large Customers in Southeast & South
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TWM 167: What You Need to Understand About the Chinese Culture and Mentality w/ Todd Cornell
(Length: 52 minutes) This episode was sponsored by the Globalization and Localization Association (GALA). Todd Cornell is the Founder and Managing Director at Cultur668, a consulting firm that facilitates
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TWM 166: Why Your South Korean Market Entry Requires a Customized Approach w/ Mi Jeong Hibbitts
(Length: 45 minutes) Mi Jeong Hibbitts is an international business and marketing expert, who has a special knowledge of the South Korean market. She is the President of Robert &
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TWM 165: How an Experienced Consultant Can Help You Succeed in Foreign Markets w/ Prof. Roberto Ancis
(Length: 44 minutes) Prof. Roberto Ancis is an international business consultant with over 40 years of experience. He is the Head of Coaching Professors, Inc., and its recent virtual offshoot,
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TWM 164: How Mozilla Leverages Its Online Communities to Serve Global Users w/ Jeff Beatty
(Length: 36 minutes) Jeff Beatty is the Head of Localization at Mozilla, an open-source software company headquartered in Silicon Valley. Since its founding in 1998, Mozilla’s mission has been to keep the internet open and
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TWM 163: How Philips Has Managed to Thrive as a Global Brand for Over a Century w/ Dulce Carrillo-Woltman
(Length: 38 minutes) Dulce Carrillo-Woltman is the Localization Lead for Mobile Apps in Oral Healthcare at Philips, one of the world’s largest electronics companies. Founded in the Netherlands over a
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TWM 162: How International, Multilingual SEO Leads Global Customers to Your Site w/ Sarah Presch
(Length: 28 minutes) Sarah Presch is the Managing Director at Retro Digital, a marketing agency that specializes in international and multilingual marketing. A true polyglot, she has 10 years of experience working
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TWM 161: How GetGlobal Events Help Companies Do Better International Business w/ Julian Leuthold
(Length: 36 minutes) Julian Leuthold is the Founder and CEO at GetGlobal, the premier business conference in North America for companies who are looking to expand into new global markets. Every year
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TWM 160: How The Global Chamber Helps Businesses Succeed Across Borders w/ Doug Bruhnke
(Length: 39 minutes) Doug Bruhnke is the Founder and CEO of The Global Chamber, the only chamber of commerce located in hundreds of locations around the world. Operating in 525 metro areas in
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