Verbaccino • Taking Cleantech companies global • Blog

Three Things to Think About Before Going Global

What do successful global brands have in common? At their core, they see foreign markets as an opportunity, and they choose to invest in their global growth. They understand that,
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I’ve repositioned Verbaccino. Here’s why.

Have you been following climate news stories lately? It’s kind of hard not to, if you follow the news at all. Parts of the planet are on fire, others are
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10 Great Books for Global-Minded Brand Leaders

One of my New Year’s resolutions for 2021 was to read more books. Non-fiction as well as fiction, business-related or otherwise. Somehow, I had gotten out of the habit of
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Marketing in Canada: Officially Bilingual, Proudly Multicultural

It’s the world’s second largest country in terms of total surface area, spanning five major time zones. It boasts the longest coastline in the world, stretching along three different oceans.
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4 More Expert Takeaways for Worldly Marketers

In my previous post, I shared four of my favourite takeaways from the first four episodes of The Worldly Marketer Podcast. They addressed questions around identifying which foreign markets to target, how much
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Fresh from the Experts: 4 Tasty Takeaways for Worldly Marketers

The best thing about hosting The Worldly Marketer Podcast is how much I’m learning from my expert guests. Each interview serves up lots of food for thought on international and global marketing issues. To give you a taste, here are some of my favourite takeaways so far.

10 Great Podcasts for Global-Minded Marketers

When it comes to podcasts about “going global” with your business, the selection is still limited. Nevertheless, these 10 podcasts make a great starting point if you’re looking for a more international perspective.

The Mind-Boggling Potential of Global D-Commerce

D-commerce is becoming the term of choice for businesses that deal in purely digital products or services. It’s a brand new business model where the whole customer journey – everything from brand awareness to product selection, payment processing, delivery of the product or service and customer support – takes place entirely online. For today’s entrepreneurs, D-commerce holds opportunities that have never been seen before. And the global potential is truly mind boggling.

10 More Recommended Resources for International Marketers

In a previous blog post, I listed 10 websites that I would recommend to any marketing professional or business owner who is looking for a more international perspective. Of course, that list was not meant to be exhaustive. So here are 10 more resources that I highly recommend and are definitely worth bookmarking.

Have Content, Will Travel: Marketing to Today’s Global Customers

We’ve all entered a digital, mobile, social age – and there’s no going back. Even as a small business, your competition is now global. Fortunately, so is your potential customer base. The question is: how do you approach content marketing for international audiences?