The Worldly Marketer Podcast

Valuable insider perspectives on what it takes to grow a global brand in today’s digital, social, multilingual marketplace.

Today, businesses of all sizes can build an international brand presence through the savvy use of content, localization, and digital channels. In this interview-style podcast, Kathrin Bussmann talks with a variety of experts in the global business and global marketing space. Tune in to learn about the challenges and the rewards of reaching out to a multi-regional, multilingual, and multi-cultural audience. And get a better understanding of what it takes to build a successful global brand in the Digital Age.

Launched in 2016, The Worldly Marketer Podcast has been the leading independent audio show focused on international and global marketing topics, and the proud winner of the Think Global Awards 2019 Community Award.

 

For The Worldly Marketer Podcast, browse this Episode Guide, or click on any title in the list, below, to go directly to the episode’s show notes and audio link.

You can also listen via Apple Podcasts, Google Podcasts, Stitcher, Spotify, and other popular podcast apps.

Too many episodes to choose from? Start here:

Green & Global collection: Thought Leaders On Scaling Sustainable Solutions

List of episodes of The Worldly Marketer Podcast:

• 239: How to Give International Visitors to Your Website a Great Experience w/ John Yunker

• 238: How CEA Is Helping Clients Deploy Solar and Storage Solutions Worldwide w/ Andy Klump

• 237: How ev.energy Is Scaling Cheaper, Greener, Smarter EV Charging Globally w/ Kathleen MacLean

• 236: How Sonnedix Is Building Engagement in Solar Power on a Global Scale w/ María González-Calvo de Miguel

• 235: Kathrin Bussmann on The International Business Podcast

• 234: A Personal Tribute to Prof. Dr. Max G. Krell

• 233: Who Knew? What the Data Tells Us About Global Digital Behaviours in 2022 w/ Simon Kemp

• 232: How the Sustainable Marketing Movement Is Becoming a Global Force for Good w/ Michelle Carvill

• 231: How GlobeScan Works with Brands to Create a More Sustainable World w/ Chris Coulter

• 230: How Alder & Co. Is Driving the Growth of Climate Tech Companies w/ Bettina Grab

• 229: How Marketers Can Leverage Neuroscience to Facilitate a Greener Global Economy w/ Michael E. Smith

• 228: How EcoVadis Helps Companies Around the Globe Be More Sustainable w/ Emily Rakowski

• 227: What You Need to Know About Taking Your Business Beyond Borders w/ Cynthia Dearin

• 226: How Plastic Bank Is Creating Value for Stakeholders Around the World w/ Saleem Ahamed

• 225: What You Need to Know About Global Brand Management Today w/ Laurence Minsky

• 224: Why Procore Technologies Is Making Global Growth a Top Priority w/ Anna Schlegel

• 223: How Tinder Became the Most Successful Non-Gaming App Globally w/ Andy Andersen

• 222: How to Avoid Costly Blind Spots When You’re Growing a Global Brand w/ Sean Duffy

• 221: What You Can Learn from Today’s Best-in-Class Global Websites w/ John Yunker

• 220: What Today’s Tech Companies Need to Know About Global Expansion w/ Ramsey Pryor

• 219: How Shopify Connects Merchants and Customers Around the World w/ Giulia Greco

• 218: Why Exporters Need Local-Savvy Strategies to Succeed w/ Kathryn Read

• 217: Why Global Brands Need Quality and Consistency in Their Creative Content w/ Anastasia Leng

• 216: How Canva Grew to Be One of the Top 20 Unicorns in the World w/ Rachel Carruthers

• 215: How Zambian Startups Are Growing Beyond Their Own Borders w/ Mulumba Lwatula

• 214: How a Silicon Valley Health Tech Startup Is Making an Impact in Africa w/ Tobias Reiter

• 213: How the Digital Behaviours of Global Users in 2021 May Surprise You w/ Simon Kemp

• 212: What You Need to Know about International Consumer Trends in 2021 w/ Jason Mander

• 211: How IKEA Keeps Growing Its Global Brand by Speaking the Local Language w/ Anna Golubeva

• 210: How Translators Without Borders Keeps the World Informed in a Pandemic w/ Stella Paris

• 209: The Rapid Growth and Evolution of LATAM Ecommerce in 2020 and Beyond w/ Matteo Ceurvels

• 208: Why the Underwear Effect Matters to Your Global Content Strategy w/ Gabriel Karandyšovský

• 207: Why Frontline Ventures Invests in Globally Ambitious Tech Startups w/ Finn Murphy

• 206: How ASICS Digital Fitness Apps Serve Millions of Users Around the World w/ Hilary Normanha

• 205: Why Software Companies Need Truly Continuous Internationalization w/ Adam Asnes

• 204: How Intercultural Communication Training Improves Global Teamwork w/ Nicole Barile

• 203: How the Right Content Strategy Can Build Your Brand on a Global Scale w/ Kathrin Bussmann

• 202: How the Fairmont Brand Keeps Evolving Through Changing Times w/ Sharon Cohen

• 201: Why Employer Branding Is Crucial for Your Global Expansion Strategy w/ James Ellis

• 200: How Ciena Makes the Internet Happen for Its Global B2B Clients w/ Julio Leal

• 199: How to Create Effective Marketing Copy for Your International Customers w/ Kristy Sakai

• 198: How to Super-Charge Your International Content Through ISEO w/ Neil Sheth

• 197: How Today’s SMEs Can Grow and Scale Their Business Internationally w/ Suraya Yahaya

• 196: Why International Protocols Matter Even in Virtual Business Meetings w/ Marie Betts-Johnson

• 195: How CPG Companies Can Build Great Global Brands in Today’s Economy w/ James Banville

• 194: Why Sustainability Targets Need to Be Part of Your Global Growth Strategy w/ John Pabon

• 193: How Innovative Local Startups Are Scaling Up to Serve Global Markets w/ Ajay Jha

• 192: How Global Brands Can Position Themselves Through Clarity of Purpose w/ Markus Kramer

• 191: How to Survive and Thrive in the Face of Accelerated Globalization w/ Kyle Hegarty

• 190: How a Silicon Valley Accelerator Went Global to Help Startups Do the Same w/ Steven Hoffman

• 189: How to Do Business in South Korea in the COVID-19 Era and Beyond w/ Don Southerton

• 188: How to Make Your Turkish Market Entry Glide More Smoothly w/ Burcu Demirörs

• 187: What You Need to Know About Doing Business in the Gulf Region w/ Judith Hornok

• 186: How to Localize Your Value Proposition for the Mexican Market w/ Dana Doswell

• 185: Building Cross-Cultural Bridges Between China and the World w/ Yingying Li

• 184: How “Glocalization” Balances Global and Local Marketing Strategies w/ Svend Hollensen

• 183: How Western Brands Should Adapt Their Marketing for Chinese Culture w/ Laurence Lim Dally

• 182: What You Need to Know About Web Globalization Best Practices in 2020 w/ John Yunker

• 181: How Cultural Differences Can Affect International Business Negotiations w/ Dean Foster

• 180: Understanding the Role of Etiquette and Protocol in International Business w/ Gloria Petersen

• 179: How the COVID-19 Pandemic Is Changing Digital Habits Around the World w/ Simon Kemp

• 178: Why Brands Should Look to China to Understand the Future of Marketing w/ Ashley Dudarenok

• 177: What You Need to Know About Doing Business in Kenya w/ Frida Owinga

• 176: Best Practices for Serving the Italian Market and Beyond w/ Susanna Fiorini

• 175: How Global Upside Helps Companies Succeed in International Business w/ Shane Jacobs

• 174: Three Things to Think About Before Expanding Into Foreign Markets w/ Cynthia Dearin

• 173: How Western Brands Can Best Engage With Today’s Chinese Consumers w/ Lauren Hallanan

• 172: Why Brands Entering China Need to Check Their Assumptions at the Door w/ Arnold Ma

• 171: How Being a Global-Native Company Is Paying Off for ActiveCampaign w/ Chris Englund

• 170: How Startups from MaRS Are Going Global w/ Basil Ennab

• 169: Why Successful Global Campaigns Depend on Local Market Intelligence w/ Melanie Chevalier

• 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen

• 167: What You Need to Understand About the Chinese Culture and Mentality w/ Todd Cornell

• 166: Why Your South Korean Market Entry Requires a Customized Approach w/ Mi Jeong Hibbitts

• 165: How an Experienced Consultant Can Help You Succeed in Foreign Markets w/ Prof. Roberto Ancis

• 164: How Mozilla Leverages Its Online Communities to Serve Global Users w/ Jeff Beatty

• 163: How Philips Has Managed to Thrive as a Global Brand for Over a Century w/ Dulce Carrillo-Woltman

• 162: How International, Multilingual SEO Leads Global Customers to Your Site w/ Sarah Presch

• 161: How GetGlobal Events Help Companies Do Better International Business w/ Julian Leuthold

• 160: How The Global Chamber Helps Businesses Succeed Across Borders w/ Doug Bruhnke

• 159: How Startups Can Leverage Localization for Maximum Growth and Revenue w/ Giulia Tarditi

• 158: How to Work with Local Marketing Teams in APAC to Build a Global Brand w/ Kyle Hegarty

• 157: How Fine-Tuning Your Brand Locally Can Help You Expand Globally w/ Kevin Bird

• 156: Taking Your Cross-Border Ecommerce Business to the Next Level w/ Mike Michelini

• 155: Why Startups Need a Person-on-the-Ground to Succeed in New Markets w/ Shalini Trefzer

• 154: How Retail Brands of All Sizes Can Use Ecommerce to Go Global w/ Nabil Malouli

• 153: Understanding the Incredible Rise of Esports and Other Global Trends w/ Simon Kemp

• 152: Creating Global-Ready Digital Products In the Most Efficient Way w/ Yuka Nakasone

• 151: Understanding the LATAM Ecommerce Landscape in 2019 w/ Matteo Ceurvels

• 150: Why International SEO Needs to Be Done Right to Drive Global Growth w/ Chris Raulf

• 149: Why Your Business Needs a Proper Digital Policy to Thrive Globally w/ Kristina Podnar

• 148: How EVS Became the Global Leader in Live Video Production Technology w/ Nicolas Bourdon

• 147: Why Smart Developers Build Software with International Markets in Mind w/ Mick Monaghan

• 146: How SAP Approaches B2B Influencer Marketing on a Global Scale w/ Amisha Gandhi

• 145: How Localized, Human-Driven Content Enriches Digital Globalization w/ Bruno Herrmann

• 144: Developing Better Globalization Practices Through Peer Mentorship w/ Loy Searle

• 143: How Microsoft Achieves Its Best-In-Class Global Brand Status w/ Mara Martins

• 142: How Unmetric Helps Global Brands Be Social at the Speed of Culture w/ Lux Narayan

• 141: Four Major Trends Influencing LATAM’s Digital Ad Spending in 2019 w/ Matteo Ceurvels

• 140: How Evernote Became the Globally Popular Productivity App It Is Today w/ Igor Afanasyev

• 139: How Indeed.com Grew from Small Texas Startup to Global Success Story w/ Esther Curiel

• 138: What You Need to Know About Global Digital Usage in 2019 w/ Simon Kemp

• 137: How to Choose the Right Service Providers to Help You Go Global w/ Renato Beninatto

• 136: How Podcasting Can Build Your Global Brand w/ Wordbee’s International Buzz Business Podcast

• 135: How Netflix Managed Its Global Launch Through Creative Localization w/ Katell Jentreau

• 134: How HappyOrNot Brings Its Emoji-Based Feedback System to the World w/ Tarja Karjalainen

• 133: Why Cultural Intelligence Is Critical for AI-Driven Global Strategies w/ Bruno Herrmann

• 132: Using Global Analytics to Create Personalized Consumer Experiences w/ Gopi Koteeswaran

• 131: Integrating Smart Language Technologies into Your Global Business w/ Antonio Tejada

• 130: Four Best Practices to Make Sure Your Software Is Global-Ready w/ Patricia Paladini Adell

• 129: How Real-Time Local Insights Are Helping Today’s Brands Go Global w/ Phil Ahad

• 128: Bringing Global-Minded Tech Startups from Latin America to Toronto w/ Miryam Lazarte

• 127: Optimizing Your Cross-Border Business in Switzerland and Beyond w/ James Moffat

• 126: Growing a Successful Export Business One New Market at a Time w/ Emiliano Introcaso

• 125: Tracking How People Around the World Use Digital Technologies w/ Simon Kemp

• 124: Raising the Profile of the Globalization and Localization Industry w/ Allison Ferch

• 123: Using Competitive Market Intelligence to Plan Your International Expansion w/ Ron Pick

• 122: Being Clear on What Your Brand Stands for When You Go Global w/ Ryan Patel

• 121: How a Small US-Based Tech Company Went Global the Eezy Way w/ Hilary Atkisson Normanha

• 120: Understanding the Risks and Opportunities in Emerging Markets w/ Lucie Newcomb

• 119: Adapting Your Digital Content for the Dutch Market w/ Michiel Kroder

• 118: How Subway Keeps Setting the Standard for Global Expansion Success w/ Carrie Fischer

• 117: Top Tips for First-Time Translation Buyers w/ Tanya Sapty

• 116: What You Need to Know About Ecommerce in Latin America w/ Matteo Ceurvels

• 115: Using Influencer Marketing Strategically to Grow Your Brand Globally w/ Joel Backaler

• 114: How to Become a Certified Global Branding and Marketing Expert w/ Nitish Singh

• 113: Launching a New Audio Resource for the Global Marketing Community w/ Ulrich Henes

• 112: How HubSpot Became One of the World’s Fastest-Growing Companies w/ Nataly Kelly

• 111: Why Global Marketing Success Depends on In-Country Knowledge w/ Erica Haims

• 110: How an International Trade Consultant Can Help You Grow Your Business w/ Darlene Duggan

• 109: Catering to Local Needs in the Global Hospitality Industry w/ Sonia Zamborsky

• 108: Top Tips for SMEs Looking to Expand Into Foreign Markets w/ Corrie Germin

• 107: How to Prepare Your Medium-Sized Business for International Expansion w/ Sophie Lechner

• 106: LATAM Ad Spending and Marketing Trends for 2018 and Beyond w/ Matteo Ceurvels

• 105: Using Automated Intelligence in Global Content Marketing w/ Bruno Herrmann

• 104: What You Need to Know about Global Digital Usage in 2018 w/ Simon Kemp

• 103: Shining a Spotlight on Innovation in Global Content Localization w/ Dave Ruane

• 102: How SMEs Are Going Global Faster Than Ever Before w/ Laurel Delaney

• 101: Deep Dive Into Multilingual Web Design and International SEO w/ Florian Auckenthaler

• 100: Using the Power of Collaboration to Go Global w/ Tanya Sapty

• 099: The Four Key Steps of Successful Global Marketing w/ Alicia Camacho

• 098: How Even Small Businesses Can Grow Internationally w/ Nina Gibbs

• 097: Making Sure Your Digital Products Are Global-Ready w/ Yuka Ghesquière Nakasone

• 096: Protecting Your Brand’s Value Across Borders w/ Richard Brooks

• 095: Applying Consumer Neuroscience to Global Marketing w/ Dr. Michael E. Smith

• 094: How Vistaprint Markets to Small Businesses Globally w/ Leona Frank

• 093: Why Google Still Relies on High-Quality Human Translation w/ Max Lobanov

• 092: Marketing to Your Global Customers’ Passions w/ John Ounpuu

• 091: Growth Hacking on a Global Scale Through Influencer Marketing w/ Brendan Kane

• 090: How SMEs Can Serve Global Customers From Day One w/ Wolfgang Allisat

• 089: The Secret Sauce of a Great Translation Provider w/ Gabriel Fairman

• 088: Why Growing a Global Brand Has Never Been Easier w/ Nitish Singh

• 087: Winning Over Italian Customers Through Creative Localization w/ Diego Cresceri

• 086: The Power of Emotion and Archetypal Stories in Global Marketing w/ Fritz Grutzner

• 085: How to Plan for Global Growth from the Get-Go w/ Talia Baruch

• 084: Growing the Special Olympics Movement Around the World w/ Kirsten Suto Seckler

• 083: The Latest in LATAM Digital Usage and Marketing w/ Matteo Ceurvels

• 082: A Deep Dive into Audio and Video Localization w/ Constantino de Miguel

• 081: Why Salesforce Invests in Local Content for Global Success w/ Lahcene Guerrouj

• 080: How LinkedIn Grows and Serves Its Worldwide User Base w/ Nani Ratnawati

• 079: Going Global from the Start with Automated Cloud Solutions w/ Ivan Smolnikov

• 078: Making It Big in the Global Gaming Industry w/ Miguel Sepulveda

• 077: Translating Your Message for Slovenia and the Western Balkans w/ Gregor Rosulnik

• 076: How to Pick the Right Translation and Localization Vendor w/ Jessica Rathke

• 075: Keep Calm, Become Multilingual and Go Global w/ Christiane Bark

• 074: Breaking Down Language Barriers in Business and Beyond w/ Lori Thicke

• 073: Using the Right Tools for an Agile Global Content Strategy w/ Patrick Kelly

• 072: Forging a Path to Global Nonprofit Status w/ Allison McDougall

• 071: What Western Brands Need to Know About Marketing in China w/ Josh Steimle

• 070: Trends and Opportunities in Poland’s Online Market w/ Dorota Pawlak

• 069: Talking to Your Global Customers in Their Own Language w/ Michael Ridgway

• 068: How to Bridge Cultural Differences in International Business w/ Lanie Denslow

• 067: Building a Global Brand Through Social Media Savvy w/ Shama Hyder

• 066: How to Expand into India’s Booming Online Market w/ Bindu Balakrishnan

• 065: How to Position Yourself in Today’s Japanese Market w/ Tim Romero

• 064: Smart Branding Strategies for Singapore and Southeast Asia w/ Catherine Chai

• 063: Localizing Your Creative Marketing Copy for Foreign Customers w/ Andrea Barp

• 062: Why It Pays to Hire the Right Experts When You’re Going Global w/ Jamie Glass

• 061: How to Succeed in Japan’s Ecommerce Market w/ Kohei Kurihara

• 060: The Global Potential of Today’s Tech Companies w/ Kris Bondi

• 059: Why Successful Brands Invest in Web Globalization w/ John Yunker

• 058: How to Customize Your Marketing Style for Different Cultures w/ Andy Molinsky

• 057: How Western Brands Can Succeed in South Korea w/ Don Southerton

• 056: How to Bloom and Grow with Specialized Translation Services w/ Ana Lourenço

• 055: Getting into Exports, Supply Chains and International Logistics w/ Emiliano Introcaso

• 054: Real-Time Social Marketing for Today’s Global Mobile Culture w/ Chris Kubbernus

• 053: Going Global with Subscription-Based Software as a Service (SaaS) w/ Ola Persson

• 052: Choosing the Right Web Developer for Your Multilingual Site w/ Shannon Smith

• 051: How to Build a Global Brand Presence as a Nonprofit w/ Patrick Nunes

• 050: How Your Brand Name Can Help You Go Global (or Not) w/ Kirill Soloviev

• 049: Connecting the Localization and Global Marketing Communities w/ Ulrich Henes

• 048: What You Need to Know About Global Digital Usage in 2017 w/ Simon Kemp

• 047: From Zero to Global in Less Than a Year w/ TWMPodcast

• 046: Leveraging the Cloud for Agile Content Localization w/ Calvin Scharffs

• 045: Making Sure Your Business Is FITT for International Trade w/ Pamela Hyatt

• 044: Localizing Your Brand for Latin American Customers w/ Fabiano Cid

• 043: How to Think Global One Tech-Savvy Step at a Time w/ Michele Smith

• 042: Why Global Brands Need Consistent Messaging w/ Mike Colombo

• 041: Understanding Japan’s Unique Social Media Landscape w/ Neal Schaffer

• 040: What Foreign Brands Need to Know About Marketing in Canada w/ Kathrin Bussmann

• 039: Choosing the Right Tone for Your International Audience w/ Gary Muddyman

• 038: The Agility Advantage of SMEs in Today’s Global Market w/ Lucie Newcomb

• 037: The Rise of Influencer Marketing in Global Campaigns w/ Elliot Polak

• 036: Translating Your Content for a Greek-Speaking Market w/ Catherine Christaki

• 035: The Global Success of Women in Localization w/ Eva Klaudinyova, Silvia Avary-Silveira & Anna Schlegel

• 034: Why China Is at the Forefront of Digital Transformation w/ Kevin Gentle

• 033: How Crowdsourcing Can Play a Role in Localization w/ Alexia Ohannessian – Part 2

• 032: Tropicalizing Your Business for the Brazilian Market w/ Alexia Ohannessian

• 031: Speaking Your Customers’ Language Through Agile Translation w/ Kathleen Bostick

• 030: Meet Your Friendly Localization Experts at LocWorld w/ Donna Parrish

• 029: How to Connect with South Korean Consumers w/ Bobby McGill

• 028: What to Look for in a Language Services Provider w/ Florian Faes

• 027: India’s Diverse and Evolving Consumer Market w/ Vijayalaxmi Hegde

• 026: What it Takes to Build a Truly Global Business w/ Anna Schlegel

• 025: National Pride, Creativity and the French Language of Quebec w/ Patrick Pierra

• 024: Marketing Italian Coffee Culture to the World w/ Simona Colombo

• 023: Diversity and Democratic Values in Nordic Europe w/ Anne-Marie Colliander Lind

• 022: Why Marketing in Asia is All About Cultural Intelligence w/ Simon Kemp

• 021: Why Even the Biggest Global Brands Need to Think Local w/ Paula Shannon

• 020: Understanding China’s New Consumer Culture w/ Jerry Clode

• 019: Building Multinational Businesses Through Partnerships w/ Sara Haq

• 018: The Keys to Effective Global Content Marketing w/ Pam Didner

• 017: Cultural Diversity and Societal Changes in Latin America w/ Gabriela Castro-Fontoura

• 016: Exploring Current Trends in Global Digital Usage w/ Jason Mander

• 015: The Secret of Success in International Expansion w/ Doris Nagel

• 014: How to Know if You’re Ready to Do International Business w/ Doug Taylor

• 013: Finding Golden Opportunities in Underserved Markets w/ Jacob Stempniewicz

• 012: Marketing Translation for a German Audience w/ Marion Rhodes

• 011: Translating Your Message for the Swedish Market w/ Tess Whitty

• 010: How Simplicity Spells Success in the Age of Digital Globalization w/ Bruno Herrmann

• 009: Measuring the ROI of Your Multilingual Content w/ Kirill Soloviev

• 008: A Deep Dive into Latin-American Markets w/ Miryam Lazarte

• 007: Mastering Cross-Cultural Communication w/ Christian Hoeferle

• 006: Why WeChat Is the #1 Social Network in China w/ Michael Michelini

• 005: Finding Success in China’s Gigantic Mobile App Market w/ Shlomo Freund

• 004: How Ecommerce is Helping Fashion Brands Go Global w/ Luna Vega

• 003: Getting to Know and Value Your Foreign Customers w/ Trajan King

• 002: The Power of Translation, Localization and Transcreation w/ Renato Beninatto

• 001: How to Become an International Entrepreneur w/ Becky DeStigter

• 000: Welcome to The Worldly Marketer Podcast w/ Kathrin Bussmann

 

 

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