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10 Great Books for Global-Minded Brand Leaders
10 Great Podcasts for Global-Minded Marketers
10 More Recommended Resources for International Marketers
10 Recommended Resources for International Marketers
4 More Expert Takeaways for Worldly Marketers
Fresh from the Experts: 4 Tasty Takeaways for Worldly Marketers
Have Content, Will Travel: Marketing to Today’s Global Customers
I’ve repositioned Verbaccino. Here’s why.
Marketing in Canada: Officially Bilingual, Proudly Multicultural
The Mind-Boggling Potential of Global D-Commerce
Three Things to Think About Before Going Global
Top 10 Languages for Global eCommerce (Besides English)
What’s the (Not-So-)Secret Sauce of Global Marketing?
Why English-Only Websites Just Won’t Cut It Anymore

Podcasts

TWM 239: How to Give International Visitors to Your Website a Great Experience w/ John Yunker
TWM 238: How CEA Is Helping Clients Deploy Solar and Storage Solutions Worldwide w/ Andy Klump
TWM 237: How ev.energy Is Scaling Cheaper, Greener, Smarter EV Charging Globally w/ Kathleen MacLean
TWM 236: How Sonnedix Is Building Engagement in Solar Power on a Global Scale w/ María González-Calvo de Miguel
TWM 235: Kathrin Bussmann on The International Business Podcast
TWM 234: A Personal Tribute to Prof. Dr. Max G. Krell
TWM 233: Who Knew? What the Data Tells Us About Global Digital Behaviours in 2022 w/ Simon Kemp
TWM 232: How the Sustainable Marketing Movement Is Becoming a Global Force for Good w/ Michelle Carvill
TWM 231: How GlobeScan Works with Brands to Create a More Sustainable World w/ Chris Coulter
TWM 230: How Alder & Co. Is Driving the Growth of Climate Tech Companies w/ Bettina Grab
TWM 229: How Marketers Can Leverage Neuroscience to Facilitate a Greener Global Economy w/ Michael E. Smith
TWM 228: How EcoVadis Helps Companies Around the Globe Be More Sustainable w/ Emily Rakowski
TWM 227: What You Need to Know About Taking Your Business Beyond Borders w/ Cynthia Dearin
TWM 226: How Plastic Bank Is Creating Value for Stakeholders Around the World w/ Saleem Ahamed
TWM 225: What You Need to Know About Global Brand Management Today w/ Laurence Minsky
TWM 224: Why Procore Technologies Is Making Global Growth a Top Priority w/ Anna Schlegel
TWM 223: How Tinder Became the Most Successful Non-Gaming App Globally w/ Andy Andersen
TWM 222: How to Avoid Costly Blind Spots When You’re Growing a Global Brand w/ Sean Duffy
TWM 221: What You Can Learn from Today’s Best-in-Class Global Websites w/ John Yunker
TWM 220: What Today’s Tech Companies Need to Know About Global Expansion w/ Ramsey Pryor
TWM 219: How Shopify Connects Merchants and Customers Around the World w/ Giulia Greco
TWM 218: Why Exporters Need Local-Savvy Strategies to Succeed w/ Kathryn Read
TWM 217: Why Global Brands Need Quality and Consistency in Their Creative Content w/ Anastasia Leng
TWM 216: How Canva Grew to Be One of the Top 20 Unicorns in the World w/ Rachel Carruthers
TWM 215: How Zambian Startups Are Growing Beyond Their Own Borders w/ Mulumba Lwatula
TWM 214: How a Silicon Valley Health Tech Startup Is Making an Impact in Africa w/ Tobias Reiter
TWM 213: How the Digital Behaviours of Global Users in 2021 May Surprise You w/ Simon Kemp
TWM 212: What You Need to Know about International Consumer Trends in 2021 w/ Jason Mander
TWM 211: How IKEA Keeps Growing Its Global Brand by Speaking the Local Language w/ Anna Golubeva
TWM 210: How Translators Without Borders Keeps the World Informed in a Pandemic w/ Stella Paris
TWM 209: The Rapid Growth and Evolution of LATAM Ecommerce in 2020 and Beyond w/ Matteo Ceurvels
TWM 208: Why the Underwear Effect Matters to Your Global Content Strategy w/ Gabriel Karandysovsky
TWM 207: Why Frontline Ventures Invests in Globally Ambitious Tech Startups w/ Finn Murphy
TWM 206: How ASICS Digital Fitness Apps Serve Millions of Users Around the World w/ Hilary Normanha
TWM 205: Why Software Companies Need Truly Continuous Internationalization w/ Adam Asnes
TWM 204: How Intercultural Communication Training Improves Global Teamwork w/ Nicole Barile
TWM 203: How the Right Content Strategy Can Build Your Brand on a Global Scale w/ Kathrin Bussmann
TWM 202: How the Fairmont Brand Keeps Evolving Through Changing Times w/ Sharon Cohen
TWM 201: Why Employer Branding Is Crucial for Your Global Expansion Strategy w/ James Ellis
TWM 200: How Ciena Makes the Internet Happen for Its Global B2B Clients w/ Julio Leal
TWM 199: How to Create Effective Marketing Copy for Your International Customers w/ Kristy Sakai
TWM 198: How to Super-Charge Your International Content Through ISEO w/ Neil Sheth
TWM 197: How Today’s SMEs Can Grow and Scale Their Business Internationally w/ Suraya Yahaya
TWM 196: Why International Protocols Matter Even in Virtual Business Meetings w/ Marie Betts-Johnson
TWM 195: How CPG Companies Can Build Great Global Brands in Today’s Economy w/ James Banville
TWM 194: Why Sustainability Targets Need to Be Part of Your Global Growth Strategy w/ John Pabon
TWM 193: How Innovative Local Startups Are Scaling Up to Serve Global Markets w/ Ajay Jha
TWM 192: How Global Brands Can Position Themselves Through Clarity of Purpose w/ Markus Kramer
TWM 191: How to Survive and Thrive in the Face of Accelerated Globalization w/ Kyle Hegarty
TWM 190: How a Silicon Valley Accelerator Went Global to Help Startups Do the Same w/ Steven Hoffman
TWM 189: How to Do Business in South Korea in the COVID-19 Era and Beyond w/ Don Southerton
TWM 188: How to Make Your Turkish Market Entry Glide More Smoothly w/ Burcu Demirörs
TWM 187: What You Need to Know About Doing Business in the Gulf Region w/ Judith Hornok
TWM 186: How to Localize Your Value Proposition for the Mexican Market w/ Dana Doswell
TWM 185: Building Cross-Cultural Bridges Between China and the World w/ Yingying Li
TWM 184: How “Glocalization” Balances Global and Local Marketing Strategies w/ Svend Hollensen
TWM 183: How Western Brands Should Adapt Their Marketing for Chinese Culture w/ Laurence Lim Dally
TWM 182: What You Need to Know About Web Globalization Best Practices in 2020 w/ John Yunker
TWM 181: How Cultural Differences Can Affect International Business Negotiations w/ Dean Foster
TWM 180: Understanding the Role of Etiquette and Protocol in International Business w/ Gloria Petersen
TWM 179: How the COVID-19 Pandemic Is Changing Digital Habits Around the World w/ Simon Kemp
TWM 178: Why Brands Should Look to China to Understand the Future of Marketing w/ Ashley Dudarenok
TWM 177: What You Need to Know About Doing Business in Kenya w/ Frida Owinga
TWM 176: Best Practices for Serving the Italian Market and Beyond w/ Susanna Fiorini
TWM 175: How Global Upside Helps Companies Succeed in International Business w/ Shane Jacobs
TWM 174: Three Things to Think About Before Expanding Into Foreign Markets w/ Cynthia Dearin
TWM 173: How Western Brands Can Best Engage With Today’s Chinese Consumers w/ Lauren Hallanan
TWM 172: Why Brands Entering China Need to Check Their Assumptions at the Door w/ Arnold Ma
TWM 171: How Being a Global-Native Company Is Paying Off for ActiveCampaign w/ Chris Englund
TWM 170: How Startups from MaRS Are Going Global w/ Basil Ennab
TWM 169: Why Successful Global Campaigns Depend on Local Market Intelligence w/ Melanie Chevalier
TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen
TWM 167: What You Need to Understand About the Chinese Culture and Mentality w/ Todd Cornell
TWM 166: Why Your South Korean Market Entry Requires a Customized Approach w/ Mi Jeong Hibbitts
TWM 165: How an Experienced Consultant Can Help You Succeed in Foreign Markets w/ Prof. Roberto Ancis
TWM 164: How Mozilla Leverages Its Online Communities to Serve Global Users w/ Jeff Beatty
TWM 163: How Philips Has Managed to Thrive as a Global Brand for Over a Century w/ Dulce Carrillo-Woltman
TWM 162: How International, Multilingual SEO Leads Global Customers to Your Site w/ Sarah Presch
TWM 161: How GetGlobal Events Help Companies Do Better International Business w/ Julian Leuthold
TWM 160: How The Global Chamber Helps Businesses Succeed Across Borders w/ Doug Bruhnke
TWM 159: How Startups Can Leverage Localization for Maximum Growth and Revenue w/ Giulia Tarditi
TWM 158: How to Work with Local Marketing Teams in APAC to Build a Global Brand w/ Kyle Hegarty
TWM 157: How Fine-Tuning Your Brand Locally Can Help You Expand Globally w/ Kevin Bird
TWM 156: Taking Your Cross-Border Ecommerce Business to the Next Level w/ Mike Michelini
TWM 155: Why Startups Need a Person-on-the-Ground to Succeed in New Markets w/ Shalini Trefzer
TWM 154: How Retail Brands of All Sizes Can Use Ecommerce to Go Global w/ Nabil Malouli
TWM 153: Understanding the Incredible Rise of Esports and Other Global Trends w/ Simon Kemp
TWM 152: Creating Global-Ready Digital Products in the Most Efficient Way w/ Yuka Nakasone
TWM 151: Understanding the LATAM Ecommerce Landscape in 2019 w/ Matteo Ceurvels
TWM 150: Why International SEO Needs to Be Done Right to Drive Global Growth w/ Chris Raulf
TWM 149: Why Your Business Needs a Proper Digital Policy to Thrive Globally w/ Kristina Podnar
TWM 148: How EVS Became the Global Leader in Live Video Production Technology w/ Nicolas Bourdon
TWM 147: Why Smart Developers Build Software with International Markets in Mind w/ Mick Monaghan
TWM 146: How SAP Approaches B2B Influencer Marketing on a Global Scale w/ Amisha Gandhi
TWM 145: How Localized, Human-Driven Content Enriches Digital Globalization w/ Bruno Herrmann
TWM 144: Developing Better Globalization Practices Through Peer Mentorship w/ Loy Searle
TWM 143: How Microsoft Achieves Its Best-In-Class Global Brand Status w/ Mara Martins
TWM 142: How Unmetric Helps Global Brands Be Social at the Speed of Culture w/ Lux Narayan
TWM 141: Four Major Trends Influencing LATAM’s Digital Ad Spending in 2019 w/ Matteo Ceurvels
TWM 140: How Evernote Became the Globally Popular Productivity App It Is Today w/ Igor Afanasyev
TWM 139: How Indeed.com Grew from Small Texas Startup to Global Success Story w/ Esther Curiel
TWM 138: What You Need to Know About Global Digital Usage in 2019 w/ Simon Kemp
TWM 137: How to Choose the Right Service Providers to Help You Go Global w/ Renato Beninatto
TWM 136: How Podcasting Can Build Your Global Brand w/ Wordbee’s International Buzz Business Podcast
TWM 135: How Netflix Managed Its Global Launch Through Creative Localization w/ Katell Jentreau
TWM 134: How HappyOrNot Brings Its Emoji-Based Feedback System to the World w/ Tarja Karjalainen
TWM 133: Why Cultural Intelligence Is Critical for AI-Driven Global Strategies w/ Bruno Herrmann
TWM 132: Using Global Analytics to Create Personalized Consumer Experiences w/ Gopi Koteeswaran
TWM 131: Integrating Smart Language Technologies into Your Global Business w/ Antonio Tejada
TWM 130: Four Best Practices to Make Sure Your Software Is Global-Ready w/ Patricia Paladini Adell
TWM 129: How Real-Time Local Insights Are Helping Today’s Brands Go Global w/ Phil Ahad
TWM 128: Bringing Global-Minded Tech Startups from Latin America to Toronto w/ Miryam Lazarte
TWM 127: Optimizing Your Cross-Border Business in Switzerland and Beyond w/ James Moffat
TWM 126: Growing a Successful Export Business One New Market at a Time w/ Emiliano Introcaso
TWM 125: Tracking How People Around the World Use Digital Technologies w/ Simon Kemp
TWM 124: Raising the Profile of the Globalization and Localization Industry w/ Allison Ferch
TWM 123: Using Competitive Market Intelligence to Plan Your International Expansion w/ Ron Pick
TWM 122: Being Clear on What Your Brand Stands for When You Go Global w/ Ryan Patel
TWM 121: How a Small US-Based Tech Company Went Global the Eezy Way w/ Hilary Atkisson Normanha
TWM 120: Understanding the Risks and Opportunities in Emerging Markets w/ Lucie Newcomb
TWM 119: Adapting Your Digital Content for the Dutch Market w/ Michiel Kroder
TWM 118: How Subway Keeps Setting the Standard for Global Expansion Success w/ Carrie Fischer
TWM 117: Top Tips for First-Time Translation Buyers w/ Tanya Sapty
TWM 116: What You Need to Know About Ecommerce in Latin America w/ Matteo Ceurvels
TWM 115: Using Influencer Marketing Strategically to Grow Your Brand Globally w/ Joel Backaler
TWM 114: How to Become a Certified Global Branding and Marketing Expert w/ Nitish Singh
TWM 113: Launching a New Audio Resource for the Global Marketing Community w/ Ulrich Henes
TWM 112: How HubSpot Became One of the World’s Fastest-Growing Companies w/ Nataly Kelly
TWM 111: Why Global Marketing Success Depends on In-Country Knowledge w/ Erica Haims
TWM 110: How an International Trade Consultant Can Help You Grow Your Business w/ Darlene Duggan
TWM 109: Catering to Local Needs in the Global Hospitality Industry w/ Sonia Zamborsky
TWM 108: Top Tips for SMEs Looking to Expand Into Foreign Markets w/ Corrie Germin
TWM 107: How to Prepare Your Medium-Sized Business for International Expansion w/ Sophie Lechner
TWM 106: LATAM Ad Spending and Marketing Trends for 2018 and Beyond w/ Matteo Ceurvels
TWM 105: Using Automated Intelligence in Global Content Marketing w/ Bruno Herrmann
TWM 104: What You Need to Know about Global Digital Usage in 2018 w/ Simon Kemp
TWM 103: Shining a Spotlight on Innovation in Global Content Localization w/ Dave Ruane
TWM 102: How SMEs Are Going Global Faster Than Ever Before w/ Laurel Delaney
TWM 101: Deep Dive Into Multilingual Web Design and International SEO w/ Florian Auckenthaler
TWM 100: Using the Power of Collaboration to Go Global w/ Tanya Sapty
TWM 099: The Four Key Steps of Successful Global Marketing w/ Alicia Camacho
TWM 098: How Even Small Businesses Can Grow Internationally w/ Nina Gibbs
TWM 097: Making Sure Your Digital Products Are Global-Ready w/ Yuka Ghesquière Nakasone
TWM 096: Protecting Your Brand’s Value Across Borders w/ Richard Brooks
TWM 095: Applying Consumer Neuroscience to Global Marketing w/ Dr. Michael E. Smith
TWM 094: How Vistaprint Markets to Small Businesses Globally w/ Leona Frank
TWM 093: Why Google Still Relies on High-Quality Human Translation w/ Max Lobanov
TWM 092: Marketing to Your Global Customers’ Passions w/ John Ounpuu
TWM 091: Growth Hacking on a Global Scale Through Influencer Marketing w/ Brendan Kane
TWM 090: How SMEs Can Serve Global Customers From Day One w/ Wolfgang Allisat
TWM 089: The Secret Sauce of a Great Translation Provider w/ Gabriel Fairman
TWM 088: Why Growing a Global Brand Has Never Been Easier w/ Nitish Singh
TWM 087: Winning Over Italian Customers Through Creative Localization w/ Diego Cresceri
TWM 086: The Power of Emotion and Archetypal Stories in Global Marketing w/ Fritz Grutzner
TWM 085: How to Plan for Global Growth from the Get-Go w/ Talia Baruch
TWM 084: Growing the Special Olympics Movement Around the World w/ Kirsten Suto Seckler
TWM 083: The Latest in LATAM Digital Usage and Marketing w/ Matteo Ceurvels
TWM 082: A Deep Dive into Audio and Video Localization w/ Constantino de Miguel
TWM 081: Why Salesforce Invests in Local Content for Global Success w/ Lahcene Guerrouj
TWM 080: How LinkedIn Grows and Serves Its Worldwide User Base w/ Nani Ratnawati
TWM 079: Going Global from the Start with Automated Cloud Solutions w/ Ivan Smolnikov
TWM 078: Making It Big in the Global Gaming Industry w/ Miguel Sepulveda
TWM 077: Translating Your Message for Slovenia and the Western Balkans w/ Gregor Rosulnik
TWM 076: How to Pick the Right Translation and Localization Vendor w/ Jessica Rathke
TWM 075: Keep Calm, Become Multilingual and Go Global w/ Christiane Bark
TWM 074: Breaking Down Language Barriers in Business and Beyond w/ Lori Thicke
TWM 073: Using the Right Tools for an Agile Global Content Strategy w/ Patrick Kelly
TWM 072: Forging a Path to Global Nonprofit Status w/ Allison McDougall
TWM 071: What Western Brands Need to Know About Marketing in China w/ Josh Steimle
TWM 070: Trends and Opportunities in Poland’s Online Market w/ Dorota Pawlak
TWM 069: Talking to Your Global Customers in Their Own Language w/ Michael Ridgway
TWM 068: How to Bridge Cultural Differences in International Business w/ Lanie Denslow
TWM 067: Building a Global Brand Through Social Media Savvy w/ Shama Hyder
TWM 066: How to Expand into India’s Booming Online Market w/ Bindu Balakrishnan
TWM 065: How to Position Yourself in Today’s Japanese Market w/ Tim Romero
TMW 064: Smart Branding Strategies for Singapore and Southeast Asia w/ Catherine Chai
TWM 063: Localizing Your Creative Marketing Copy for Foreign Customers w/ Andrea Barp
TWM 062: Why It Pays to Hire the Right Experts When You’re Going Global w/ Jamie Glass
TWM 061: How to Succeed in Japan’s Ecommerce Market w/ Kohei Kurihara
TWM 060: The Global Potential of Today’s Tech Companies w/ Kris Bondi
TWM 059: Why Successful Brands Invest in Web Globalization w/ John Yunker
TWM 058: How to Customize Your Marketing Style for Different Cultures w/ Andy Molinsky
TWM 057: How Western Brands Can Succeed in South Korea w/ Don Southerton
TWM 056: How to Bloom and Grow with Specialized Translation Services w/ Ana Lourenço
TWM 055: Getting into Exports, Supply Chains and International Logistics w/ Emiliano Introcaso
TWM 054: Real-Time Social Marketing for Today’s Global Mobile Culture w/ Chris Kubbernus
TWM 053: Going Global with Subscription-Based Software as a Service (SaaS) w/ Ola Persson
TWM 052: Choosing the Right Web Developer for Your Multilingual Site w/ Shannon Smith
TWM 051: How to Build a Global Brand Presence as a Nonprofit w/ Patrick Nunes
TWM 050: How Your Brand Name Can Help You Go Global (or Not) w/ Kirill Soloviev
TWM 049: Connecting the Localization and Global Marketing Communities w/ Ulrich Henes
TWM 048: What You Need to Know About Global Digital Usage in 2017 w/ Simon Kemp
TWM 047: From Zero to Global in Less Than a Year w/ TWMPodcast
TWM 046: Leveraging the Cloud for Agile Content Localization w/ Calvin Scharffs
TWM 045: Making Sure Your Business Is FITT for International Trade w/ Pamela Hyatt
TWM 044: Localizing Your Brand for Latin American Customers w/ Fabiano Cid
TWM 043: How to Think Global One Tech-Savvy Step at a Time w/ Michele Smith
TWM 042: Why Global Brands Need Consistent Messaging w/ Mike Colombo
TWM 041: Understanding Japan’s Unique Social Media Landscape w/ Neal Schaffer
TWM 040: What Foreign Brands Need to Know About Marketing in Canada w/ Kathrin Bussmann
TWM 039: Choosing the Right Tone for Your International Audience w/ Gary Muddyman
TWM 038: The Agility Advantage of SMEs in Today’s Global Market w/ Lucie Newcomb
TWM 037: The Rise of Influencer Marketing in Global Campaigns w/ Elliot Polak
TWM 036: Translating Your Content for a Greek Audience w/ Catherine Christaki
TWM 035: The Global Success of Women in Localization w/ Eva Klaudinyova, Silvia Avary-Silveira & Anna Schlegel
TWM 034: Why China Is at the Forefront of Digital Transformation w/ Kevin Gentle
TWM 033: How Crowdsourcing Can Play a Role in Localization w/ Alexia Ohannessian – Part 2
TWM 032: Tropicalizing Your Business for the Brazilian Market w/ Alexia Ohannessian
TWM 031: Speaking Your Customers’ Language Through Agile Translation w/ Kathleen Bostick
TWM 030: Meet Your Friendly Localization Experts at LocWorld w/ Donna Parrish
TWM 029: How to Connect with South Korean Consumers w/ Bobby McGill
TWM 028: What to Look for in a Language Services Provider w/ Florian Faes
TWM 027: India’s Diverse and Evolving Consumer Market w/ Vijayalaxmi Hegde
TWM 026: What it Takes to Build a Truly Global Business w/ Anna Schlegel
TWM 025: National Pride, Creativity and the French Language of Quebec w/ Patrick Pierra
TWM 024: Marketing Italian Coffee Culture to the World w/ Simona Colombo
TWM 023: Diversity and Democratic Values in Nordic Europe w/ Anne-Marie Colliander Lind
TWM 022: Why Marketing In Asia Is All About Cultural Intelligence w/ Simon Kemp
TWM 021: Why Even the Biggest Global Brands Need to Think Local w/ Paula Shannon
TWM 020: Understanding China’s New Consumer Culture w/ Jerry Clode
TWM 019: Building Multinational Businesses Through Partnerships w/ Sara Haq
TWM 018: The Keys to Effective Global Content Marketing w/ Pam Didner
TWM 017: Cultural Diversity and Societal Changes in Latin America w/ Gabriela Castro-Fontoura
TWM 016: Exploring Current Trends in Global Digital Usage w/ Jason Mander
TWM 015: The Secret of Success in International Expansion w/ Doris Nagel
TWM 014: How to Know if You’re Ready to Do International Business w/ Doug Taylor
TWM 013: Finding Golden Opportunities in Underserved Markets w/ Jacob Stempniewicz
TWM 012: Marketing Translation for a German Audience w/ Marion Rhodes
TWM 011: Translating Your Message for the Swedish Market w/ Tess Whitty
TWM 010: How Simplicity Spells Success in the Age of Digital Globalization w/ Bruno Herrmann
TWM 009: Measuring the ROI of Your Multilingual Content w/ Kirill Soloviev
TWM 008: A Deep Dive into Latin-American Markets w/ Miryam Lazarte
TWM 007: Mastering Cross-Cultural Communication w/ Christian Höferle
TWM 006: Why WeChat Is the #1 Social Network in China w/ Michael Michelini
TWM 005: Finding Success in China’s Gigantic Mobile App Market w/ Shlomo Freund
TWM 004: How Ecommerce is Helping Fashion Brands Go Global w/ Luna Vega
TWM 003: Getting to Know and Value Your Foreign Customers w/ Trajan King
TWM 002: The Power of Translation, Localization and Transcreation w/ Renato Beninatto
TWM 001: How to Become an International Entrepreneur w/ Becky DeStigter
TWM 000: Welcome to The Worldly Marketer Podcast w/ Kathrin Bussmann

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